About goBeyondProfit
Corporate Generosity is Essential to Business. And goBeyondProfit is here to help.
goBeyondProfit is a no cost resource for Georgia business leaders interested in evolving their corporate generosity as a business strategy. Launched by business leaders, for business leaders, goBeyondProfit provides peer learning and expert insights into how community outreach and “giving back” are essential elements of strong businesses and healthy communities. Every Georgia business is invited to join.
Whether your company is big or small and no matter how you choose to give back, we invite you to Follow Us (@go_BeyondProfit) to learn more, Join Us to enjoy goBeyondProfit member benefits. See list of more than 500 companies involved today…
goBeyondProfit Company Spotlight
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goBeyondProfit Releases Invitations for Business Executive Opinion Survey
goBeyondProfit, a statewide alliance launched by business leaders for business leaders, is extending invitations to its annual Executive Survey for all eligible senior business leaders.
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Celebrating Generosity: The Fourth Annual In Good Company Report Highlights Georgia Businesses Making a Difference
As we usher in the new year, goBeyondProfit is thrilled to unveil the fourth annual In Good Company Report, a tribute to Georgia businesses that transcend mere profit-making and embody the ethos of business generosity.
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goBeyondProfit CEO Interviews: Heath Fountain, CEO of Colony Bank (Part 2)
In part 2 of our interview with Colony Bank and its CEO Heath Fountain we explore intentional leadership practices that effectively communicate strategic priorities to a dispersed workforce. With 40+ offices across the state, Colony Bank implements these practices daily.
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goBeyondProfit CEO Interviews: Heath Fountain, CEO of Colony Bank
Colony Bank and its CEO Heath Fountain were recently awarded the goBeyondProfit Champion Award for their commitment to a larger purpose beyond the bottom line. In our latest CEO interview with Colony Bank CEO, Heath Fountain, he clearly articulates not only the role that community banks play in improving lives but also offers practical ways to tie daily tasks and customer interactions back to the company purpose.
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Colony Bank Honored with the goBeyondProfit 2023 Champion Award
goBeyondProfit, a first-of-its-kind business leader initiative that inspires business generosity, today announced it has honored Fitzgerald-based Colony Bank and its CEO, Heath Fountain, with the goBeyondProfit Champion Award.
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goBeyondProfit - The Business Case for a Generosity Reboot
If you pay close attention, you will hear a growing disagreement between companies, employees, and the communities they serve. While they are bound together by a mutual interest in meaningful engagement, employees and community-serving nonprofits are begging for a relationship reboot.
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goBeyondProfit CEO Interviews: Kashi Sehgal, Founder of Retaaza
What problem is your business uniquely positioned to solve? Kashi Sehgal, founder of Retaaza, was exposed to the crisis of food insecurity and waste in Georgia. In turn, she seized the opportunity to connect hyper-local supply with state-wide demand. Today, their successful business model increases demand for Georgia’s number one industry while simultaneously caring for hungry Georgians.
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goBeyondProfit CEO Interviews: Richard Simms, CEO of Tyrannosaurus Tech
Tyrannosaurus Tech’s whimsical brand displays their earnest intention to be a bridge into the mysterious world of technology development. When Richard Simms and Carlos Gonzalez founded Tyrannosaurus Tech, they were laser-focused on survival, yet they quickly realized that they wanted to build a company that fulfilled a larger purpose.
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goBeyondProfit CEO Interviews: Colin Connolly, President and CEO of Cousins Properties
In part 2 of our interview with Colin Connolly, President and CEO of Cousins Properties, we explored their historic involvement with the East Lake Community as well as their more recent efforts to pay their civic rent in Atlanta.
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goBeyondProfit CEO Interviews: Colin Connolly, President, & CEO of Cousins Properties
In a recent conversation with President and CEO, Colin Connolly, we discussed the practical application of a corporate philosophy, their recent effort to pay their civic rent here in Atlanta and how concepts like ESG are merely the latest label for an on-going commitment to good governance and positive impacts in the lives of people and the planet.
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goBeyondProfit CEO Interviews: Jasmine Crowe-Houston, Founder & CEO of Goodr
In part 2 of our conversation with goBeyondProfit Champion Jasmine Crowe-Houston, Founder and CEO of Goodr, we explore the implementation of a people-first strategy in her business that allowed her to infuse dignity into not only her business, but into the lives of those they serve.
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goBeyondProfit CEO Interviews: Jasmine Crowe-Houston, Founder & CEO of Goodr
Goodr and their founder and CEO, Jasmine Crowe-Houston were recently awarded the goBeyondProfit Champion award for developing innovative business solutions that bring countless companies into the fight against hunger and food waste.
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goBeyondProfit CEO Interviews: Alex Willson, CEO of Sunnyland Farms
In part 2 of our conversation with goBeyondProfit Champion Alex Willson, CEO of Sunnyland Farms, we discussed expanded definitions of flexibility – both in leadership and in manufacturing – and how flexibility in mindset and practice positioned Sunnyland Farms for greater success.
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goBeyondProfit CEO Interviews: Alex Willson, CEO of Sunnyland Farms
Sunnyland Farms and its CEO Alex Willson were recently awarded the goBeyondProfit Champion award for their comprehensive, generational approach to generosity. Evidence that this notion of going beyond profit, infuses a company with enduring qualities that helps everyone around them prosper.
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Sunnyland Farms Honored with the goBeyondProfit 2023 Champion Award
goBeyondProfit, a first-of-its-kind business leader initiative that inspires business generosity, today announced it has honored Albany-based Sunnyland Farms and its CEO, Alex Willson, with the goBeyondProfit Champion Award.
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New Survey Finds Employees Ask for Community Outreach Reboot
In the 2023 Business Generosity Report by goBeyondProfit and Georgia CEO, Georgia employees clearly indicated their shifting priorities regarding the most important demonstrations of generosity to the community.
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New Research Unpacks the Demand for Flexibility & Mental Health Support
goBeyondProfit’s 2023 Business Generosity Report confirms that generosity remains a driving factor behind employees’ choice of workplace. If you’re wondering how to prioritize limited funds, employed adults provide clear direction. For the second year in a row, employees want to see greater flexibility and mental health support for employers.
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New Research Explores a Penalty For Loyalty and The Gender Pay Gap In Georgia
goBeyondProfit’s 2023 Business Generosity Report confirms that generosity remains a driving factor behind employees’ choice of workplace. If you’re wondering how to prioritize limited funds, employed adults provide clear direction.
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goBeyondProfit Data Shows Literally Everyone Is Experiencing Burnout
The goBeyondProfit and Georgia CEO 2023 Business Generosity Report revealed shocking levels of employee and executive burnout. It turns out that burnout is a pervasive and cross-generational problem affecting all levels and all sizes of companies.
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New Study Finds Unanimous Agreement – Generosity is Critical to Business
In today’s polarized environment, employed adults in Georgia agree on the importance of generosity in business finds a new report by goBeyondProfit and Georgia CEO. The data confirms that employees are paying attention to how you execute your generosity commitments.
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New Research Reveals Pervasive Burnout Among Georgia Employees & Executives
Georgia employed adults and executives report shocking levels of burnout impacting their job performance and overall mental wellness according to a new report released today by goBeyondProfit and Georgia CEO.
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Atlanta-Based Goodr Honored with the goBeyondProfit 2023 Champion Award
goBeyondProfit, a first-of-its-kind business leader initiative that inspires business generosity, announced it has honored Atlanta-based Goodr and their Founder and CEO, Jasmine Crowe-Houston, as this year’s first winner of the goBeyondProfit champion award.
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Annual goBeyondProfit Business Executive Opinion Survey Open for Participation
goBeyondProfit, a statewide alliance launched by business leaders for business leaders has opened its annual Executive Survey for participation.
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New Report Announces 2,000+ Georgia Businesses Committed to Operating Generously
In the midst of economic uncertainty, commitment to generosity matters. More than 2,000 Georgia-based companies have pledged to operate generous businesses – caring for their employees, customers, and surrounding communities.
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goBeyondProfit CEO Interview: Enrique Alvarez, Co-Founder of Vector Global Logistics
In part 2 of our conversation with goBeyondProfit Champion Enrique Alvarez, Co-Founder of Vector Global Logistics, we explore the case for this purpose-based culture and how it made Vector Global Logistics more resilient throughout a global health and supply chain crisis.
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goBeyondProfit CEO Interviews: Enrique Alvarez, Co-Founder of Vector Global Logistics
Vector Global Logistics, and its Co-Founder and Managing Director Enrique Alvarez, were recently awarded the goBeyondProfit Champion award for their dedication to leveraging logistics to change the world. Everything from the phone in your hand to the pens you use has some element of logistics involved in it, which is why Vector believes they are uniquely situated for meaningful impact.
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goBeyondProfit CEO Interview: Jeff Jones, CEO of Ad Victoriam
Why would a company worry about generosity in start-up mode? Our CEO Deep Dive with software consultancy Ad Victoriam Solutions’ Jeff Jones has plenty of insight for companies of all sizes, on the benefit of taking on a B Corp framework and how early investment in purpose pays off.
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Vector Global Logistics Honored with goBeyondProfit 2022 Champion Award
goBeyondProfit today announced it is honoring Georgia-based Vector Global Logistics, a logistics and supply chain company that is coordinating efforts to aid the people of Ukraine, as a winner of the goBeyondProfit champion award for 2022.
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goBeyondProfit CEO Interview: Stephen Kump, CEO of Charityvest
Leading up to Giving Tuesday, this goBeyondProfit interview with Charityvest CEO Stephen Kump outlines how supporting your employees’ individual giving is an easy way for businesses of every size to join with their employees to do good in the world.
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goBeyondProfit CEO Interviews: Heather Fortner, CEO of SignatureFD
In part 2 of our conversation with goBeyondProfit Champion, SignatureFD CEO, Heather Fortner spoke about the challenges of selling a vision. In candid detail, Fortner outlines the courage required to translate an idea and bring it to fruition, and tackles the question of ‘what do you want to be known for?’
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goBeyondProfit CEO Interviews: Heather Fortner, CEO of SignatureFD
SignatureFD and CEO Heather Fortner were nominated and selected by fellow Georgia business leaders as a goBeyondProfit Champion for their relentless curiosity to lead better. During our interview with Heather, we learned how the value of generosity captured her attention for very personal reasons.
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goBeyondProfit CEO Interview: Chloe Barzey, Managing Director of Accenture
Accenture plays a key role in helping companies big and small, local and global, adapt and optimize. In our conversation with Accenture’s Atlanta office leader and Managing Director, Chloe Barzey, we dug in to understand if this conversation on purpose, values and ESG is here to stay and what tangible actions chief executives need to factor into doing business.
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SignatureFD Honored with goBeyondProfit 2022 Champion Award
goBeyondProfit, a first-of-its-kind business leader initiative that highlights corporate generosity, today announced it has honored Georgia-based SignatureFD, an integrated wealth management firm, as a winner of the goBeyondProfit champion award for 2022.
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goBeyondProfit CEO Interviews: Kenji Kuramoto, CEO of Acuity
Kenji Kuramoto, CEO of Acuity, was faced with a difficult choice in the summer of 2020 when many of his employees asked him to make a public statement on defunding the police, while many others asked him to denounce the movement. Read how he went from “scared to death” to grateful for the opportunity.
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goBeyondProfit CEO Interview: Ira Jackson, President of Perfect Image
In a conversation with Ira Jackson, President of Perfect Image, he shares a shift in perspective on the definition of community from those that business helps, to the concentric circles that nurture a small business. Meeting needs isn’t about charity as much as it is about mutual reciprocity and care.
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goBeyondProfit CEO Interview: Maggie Patton, Co-founder of Bitsy’s Snack Food
Can a purpose statement unite founders in a way that makes execution and decision making easier? In this interview with Maggie Patton, co-founder of Bitsy’s, we learn that a company purpose statement can be a key ingredient for navigating challenges and clarifying objectives, helping three founders find the focus they need for success.
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goBeyondProfit CEO Interview: Dan Cathy, Chairman of Chick-fil-A Part 2
Founded 76 years ago right here in Hapeville, Chick-fil-A and its Chairman Dan T. Cathy, recently received the 2022 goBeyondProfit Champion Award. This recognition is based on their success in consistently delivering care through meaningful daily moments that permeate the Chick-fil-A culture and result in decades of generosity.
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goBeyondProfit CEO Interview: Dan Cathy, Chairman of Chick-fil-A
Founded 76 years ago right here in Hapeville, GA, Chick-fil-A and its Chairman Dan Cathy, recently received the 2022 goBeyondProfit Champion Award. This recognition is based on their success in consistently delivering care through meaningful daily moments that permeate the Chick-fil-A culture and result in decades of generosity.
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goBeyondProfit CEO Interview: Bob Googe of Jittery Joe’s Coffee
During a recent conversation in Athens, Georgia, goBeyondProfit sat down with the founder and CEO of Jittery Joe’s Coffee, Bob Googe. Bob’s professional journey has traversed between management consulting, ministry and entrepreneurship.
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goBeyondProfit CEO Interview: Rashe Malcolm, Founder and Owner of Athens-Based Rashe’s Cuisine
Rashe Malcolm, Founder and Owner of Rashe’s Cusine joined us on a panel conversation at a recent regional CEO Forum in Athens. We spoke with three founders who have established businesses rooted in this type of generosity. A generosity that is unfaltering, listens closely to the needs of its community and responds with equal measures of expertise and kindness.
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goBeyondProfit CEO Interview: Jon Williams of Better Communities Collaborative
Early this year, goBeyondProfit Champion and CEO of Better Communities Collaborative Jon Williams co-hosted a CEO Forum in Athens. The conversation between the panelists and the attendees offered a glimpse into the mindset of the entrepreneur and small business owner today. We wrestled with the pressures business leaders face today and the role of small business in helping navigate the mental health crisis and the cry for business to solve societal issues.
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goBeyondProfit CEO Interview: Heath Fountain of Colony Bank
Colony Bank is a $2.70 billion dollar financial services company with 41 locations throughout Georgia is the largest Georgia based community bank headquartered outside of Atlanta. And while you may think of community banking as a traditional business mold, Heath Fountain, President and CEO of Colony Bank, shared several innovative and even thought-provoking approaches for generous leadership.
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goBeyondProfit CEO Interview: Staci Willson of Sunnyland Farms
Sunnyland Farms is a family-owned, fourth generation pecan farm that has been in business since 1948. What started as a mail order company has grown to serve tens of thousands of customers around the world. Staci Willson’s candid explanation of business generosity translates the idea into practical guidance for every sector and every size company.
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goBeyondProfit CEO Interview: Jud Savelle of Bishop Clean Care
Jud Savelle, President of Bishop Clean Care, is a native of Albany, who, along with his wife, Jenny, owns and manages their 70-year-old family business that focuses on residential and commercial cleaning services employing over 85 people in Southwest Georgia. Jud offered practical insight into the symbiotic relationship between every small business and the community in which you operate.
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Chick-fil-A Honored with goBeyondProfit 2022 Champion Award
goBeyondProfit, a first-of-its-kind business leader initiative that highlights corporate generosity, today announced it has honored Georgia-based Chick-fil-A as a winner of the goBeyondProfit champion award for 2022.
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goBeyondProfit CEO Interviews: Integrating Purpose into Every Day Business
Why would any company revisit a purpose statement in the middle of a tumultuous time? That’s exactly what UPS executives decided to do when they refreshed a decades’ old purpose statement and operationalized it globally to come out stronger than ever. At a goBeyondProfit CEO Forum we learned from UPS’ Kevin Warren the how, why and day-to-day benefits any company could realize from a purpose refresh.
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goBeyondProfit CEO Interview: Scaling Compassion in a Franchise Model
At a goBeyondProfit CEO Forum Inspire CEO, Paul Brown, spoke candidly about the balance of leading a massive franchise organize with central clarity, while remaining caring and nimble in the face of marketplace uncertainty.
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goBeyondProfit CEO Interview: Reimagining Talent that May Already Lie Within Your Organization
In order to help business leaders navigate this tight labor market, goBeyondProfit sat down with Valarie Mackey, the CEO of WrightNow Solutions to explore a generosity-mindset or a reimagination if you will, that might help executives discover the talent they need in unexpected places.
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goBeyondProfit CEO Interview: Specific Generosity-based Approaches for the “Great Resignation”
In order to help business leaders navigate this tight labor market, goBeyondProfit sat down with Valarie Mackey, the CEO of WrightNow Solutions to explore a generosity-mindset or a reimagination if you will, that might help executives discover the talent they need in unexpected places.
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goBeyondProfit CEO Interview: Long-term Sustainability of Love as a Business Strategy
Herschend Enterprises and their CEO, Andrew Wexler, were recently nominated and selected as the first 2022 goBeyondProfit Champion. We sat down with Andrew and learned how he views the long-term return on investment of love as a business strategy.
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goBeyondProfit CEO Interview: Love Made Real in Communities & with Employees
Herschend Enterprises and their CEO, Andrew Wexler, were recently nominated and selected as the first 2022 goBeyondProfit Champion. We sat down with Andrew to learn how they operationalize love within each of their 26 business units across the US and British Columbia and positively impact the experience of 11,000+ employees as well as their guests and broader communities.
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goBeyondProfit CEO Interview: Love Tested: Navigating an Industry Crushing Pandemic
Herschend Enterprises and their CEO, Andrew Wexler, were recently nominated and selected as the first 2022 goBeyondProfit Champion. We sat down with Andrew and learned how “Leading with Love” helped the nation’s largest privately-held themed attractions company weather the COVID-19 pandemic.
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New Research Finds One in Three Georgia Workers Would Quit Job for Mental Health Reasons
Georgia employed adults say that burnout and mental health issues – not just compensation – are the top reason they would leave a job in 2022, according to a new report released today by goBeyondProfit and Georgia CEO.
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goBeyondProfit CEO Interview: Changing Love from a 4-Letter Word to a Core Business Strategy
Herschend Enterprises and their CEO, Andrew Wexler, were recently nominated and selected as the first 2022 goBeyondProfit Champion. We sat down with Andrew and learned how he credits seventy years of success to love as the core business strategy.
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Last Call for Participation in Annual Business Executive Opinion Survey by goBeyondProfit
The annual Business Executive Survey conducted by goBeyondProfit and Georgia CEO will close soon. All senior business executives in Georgia are invited to participate.
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Annual goBeyondProfit Business Executive Opinion Survey Open for Participation
goBeyondProfit, a statewide alliance launched by business leaders for business leaders has opened its annual Executive Survey for participation.
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Herschend Enterprises Honored with goBeyondProfit 2022 Champion Award
goBeyondProfit, a first-of-its-kind business leader initiative that highlights corporate generosity, today announced it has honored Georgia-based Herschend Enterprises as a winner of the goBeyondProfit champion award for 2022.
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Georgia’s In Good Company Report Reveals 1,700+ Businesses Operating Generously
Here at the start of 2022, there’s great news to share -- people trust business more than any other institution in their lives. With this increased trust comes hopeful expectations. This annual In Good Company Report highlights the more than 1,700 goBeyondProfit member companies on this business generosity journey.
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goBeyondProfit’s Top 2021 CEO Insights Curated for You
We blinked and the year is over. In an ever-changing business climate, goBeyondProfit shared candid insights from peers and ideas for leading with generosity. Below you’ll find a curated selection of the most relevant, talked about resources.
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Governor Kemp & goBeyondProfit Celebrate First-Ever Business Generosity Week
Today, Governor Brian Kemp will proclaim the first-ever “Business Generosity Week” in Georgia for goBeyondProfit, its members, and other business leaders who have played a pivotal role in supporting the community through recent years. As the needs of Georgia communities increased, Georgia business stepped in to provide vital services, materials and funding, adapting business models to care for people, fellow businesses and communities.
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goBeyondProfit Champion Awarded to Cox Enterprises
Not only in spite of pandemic upheaval, but partly for how it navigated the storm, goBeyondProfit announced that Cox Enterprises has been awarded as the most recent goBeyondProfit Champion. Cox Enterprise was nominated for how its values-oriented approach has endured for over a century.
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goBeyondProfit: Impact of Racial Inequity at Work
A bit of history frames the discussion that leads to practical understanding of why conversations on race are vitally important in the optimal workplace.
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goBeyondProfit: Beyond Bias & Blind Spots
In this conversation, experts help you discover hidden obstacles to realizing the ideal workplace and share actionable steps to remove the barriers to success.
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goBeyondProfit: Action Steps to a Diverse Workplace
Replay this conversation over and over to discover tried and true programs and processes to implement as well as guidance to create a customizable check list of incremental steps forward.
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Telly Award-Winning Video Series Helps Georgia Business Achieve Goals for Thriving, Diverse Workplace
goBeyondProfit’s video interview series Leading a Thriving Workplace with Race in Mind wins a Gold Telly Award for non-broadcast production. Since its release in January, the series has become a crucial tool for CEOs, board executives, and managers looking to build sustained business value as a company known for generosity, inside and out.
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goBeyondProfit Invites Business Executives to CEO Conversation: Navigating Rising Expectations in Georgia
goBeyondProfit will host a CEO Conversation via Zoom this Thursday, May 20th at 2pm featuring a panel of prominent business executives discussing the recently released corporate generosity report: Navigating Rising Expectations in Georgia.
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goBeyondProfit Research Clarifies Georgians’ Heightened Expectations and Offers Road Map for Business Response
Georgia-specific research confirms employee and consumer rising expectations – and propensity to act – based on how businesses speak out about issues and care for employees, community and environment. Business executive input reveals increasing business value and commitment to corporate character efforts, according to goBeyondProfit, a statewide alliance of CEOs which conducted the survey in March 2021.
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Athens-based W&A Engineering Honored with goBeyondProfit Champion Award
Georgia’s goBeyondProfit business alliance announced today that Athens-based W&A Engineering earned the goBeyondProfit Champion Award. The peer-nominated honor is given for exemplary citizenship in company culture and deployment of company resources that empower community.
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Statewide Executive Insights Survey Open for CEO and Executive Participation
The third annual statewide survey is in the field to gather executive insights comparative to consumer and employee attitudes and behaviors. Survey sponsors goBeyondProfit and Georgia CEO have opened the research to participation by CEOs and senior business leaders who can then gain advance access to the full insights report this spring.
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In Good Company Report Affirms Georgia’s Business Generosity Momentum
Through the turmoil of 2020, Georgia business showcased the best in all of us. Companies on the In Good Company list displayed extraordinary grit and determination to meet urgent needs.
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goBeyondProfit: Action Steps to a Diverse Workplace
Replay this conversation over and over to discover tried and true programs and processes to implement as well as guidance to create a customizable check list of incremental steps forward.
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goBeyondProfit: Beyond Bias & Blind Spots
In this conversation, experts help you discover hidden obstacles to realizing the ideal workplace and share actionable steps to remove the barriers to success.
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goBeyondProfit: Impact of Racial Inequity at Work
A bit of history frames the discussion that leads to practical understanding of why conversations on race are vitally important in the optimal workplace.
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goBeyondProfit Releases Video Series Identifying Common Dynamics that Hurt Company Cultures & Hinder Success of Black & Other Diverse Employees
As follow up to their recent research report on Empathetic Leadership, goBeyondProfit has released a three-part video series offering business executive insights on common workplace practices and perspectives that hinder all employees, but in particular Black employees, from peak performance.
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Year-end Report Card Gives Georgia Employers a B Grade for 2020, Clarity on Earning an A in 2021
In a November survey of employed Georgians, goBeyondProfit found they gave their employers a solid B grade on addressing the challenges of 2020. The research shows employees would give an A grade – and likely greater employee productivity and retention – for companies and leaders demonstrating empathy and care.
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Business Leaders Invited to Join CEOs Frank Fernandez and Natalye Paquin to Discuss How Business and Community can Tackle Urgent Issues Together
Georgia business leaders are invited to attend a Zoom Forum with Frank Fernandez, President & CEO, Community Foundation for Greater Atlanta, Natalye Paquin, Esq., President & CEO, Points of Light, and host goBeyondProfit.
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Aflac Leadership Honored with Georgia’s goBeyondProfit Champion Award
In a fitting capstone to the designation of September as Childhood Cancer Awareness Month, Aflac has been honored with the goBeyondProfit Champion Award. The peer-nominated goBeyondProfit Champion honor is given for Aflac’s consistency in benefiting its community and business with a generous and diverse company culture, while deploying company resources and priorities toward community empowerment.
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H. J. Russell & Company Honored with Georgia’s goBeyondProfit Champion Award
Today it was announced that H. J. Russell & Company (Russell), a family-run pillar of Atlanta real estate development and construction, was honored with the goBeyondProfit Champion Award. This peer-nominated honor is given by Georgia business leaders to companies who consistently benefit their community and business with generous company culture, deployment of company resources and community empowerment.
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New Georgia Corporate Generosity Tracker unveiled by goBeyondProfit
Georgia businesses now have a robust source to learn how peer companies support their communities and positively impact the lives of their employees and customers.
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Registration Open for goBeyondProfit Forum: Creating a New Playbook for Leadership Communications
Georgia’s goBeyondProfit alliance will host a CEO-level Expert Forum, “Creating a New Playbook for Leadership Communications” via Zoom at 1 p.m. on July 28, 2020.
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June Poll Shows Georgia Employee Trust and Loyalty Increased by Businesses’ Pandemic Response; Employees Report Heightened Productivity but Specific Concerns, Wishes for Recovery
A goBeyondProfit survey conducted earlier this month among working Georgians shows businesses’ pandemic response has increased their employees’ trust and loyalty. Respondents reported work productivity higher than before the pandemic and indicated better-than-neutral mental wellbeing, though they worry about job security and coronavirus exposure at work and among their family and friends.
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Business Leadership Insights for Georgia from Fortune CEO Alan Murray
“I hear a very different tone among leaders than I did during the last recession,” said Alan Murray, CEO of Fortune Magazine. This and a range of business insights were offered during the May 5th goBeyondProfit CEO Forum featuring Murray in conversation with Frank Blake, retired CEO and Chairman of The Home Depot and current Chair of both Delta Air Lines and Grady Health.
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For Georgia to Get Back to Work, Healthcare Must Lead the Way
There is much debate about when and how businesses should re-open their doors. Whatever you think that timetable should be, there is one thing every business owner should realize: For businesses to be healthy, our healthcare system must be functioning.
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Fortune CEO Alan Murray Joined by Frank Blake as CEO Forum Shifts Online May 5th
Fortune CEO Alan Murray will be the featured guest at goBeyondProfit’s CEO Forum planned for May 5, in dialogue with retired The Home Depot CEO and Chairman Frank Blake. The event, previously scheduled as a breakfast gathering, will now be held as an encrypted Zoom video at 11 a.m.
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Timely New Research Provides Business Insights into Georgians’ Societal Mindset, Guides Decision-making About Corporate Citizenship
Today goBeyondProfit released its second annual Corporate Generosity Research Report which unveils the strong mindset present as Georgia entered COVID-19 upheaval and provides insights to guide business leaders’ decision-making.
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Creature Comforts Honored With the goBeyondProfit Champion Award
Today Creature Comforts Brewing Co. CEO Chris Herron and staff were presented with the goBeyondProfit Champion Award. They earned this rare honor for their strategic efforts to benefit their community and company by cultivating company culture, deploying company resources and focusing on community empowerment.
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Corporate Generosity Research Open to Georgia Business Leaders
One year ago, the 2019 Corporate Generosity Research Report conducted by goBeyondProfit and Georgia CEO provided invaluable insights about business leader, employee and customer expectations. Georgia CEOs, Owners and Senior Business Executives are invited to participate in the 2020 survey.
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Mentoring as Powerful Corporate Philanthropy? You bet!
Hundreds of thousands of food insecure families are less hungry because a few Georgia business leaders chose to mentor one young man with a big idea. How’s that for impact? Many small businesses struggle with how to make real impact in the community.
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Authentic Community Engagement: 5 Ways to Avoid Woke-Washing
A new term has emerged in our industry and has been getting more attention this year since Unilever’s CEO used it on stage at Cannes: “woke-washing.” Brands disguise advertising aimed at selling a product as a campaign for a social cause. Increasingly, people are calling brands out for trying to capitalize on consumers’ social awareness.
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Simple Year-end Action Allows Businesses to Improve Rural Healthcare without Cost
The goBeyondProfit initiative shares Georgia businesses’ interest in understanding the state’s social needs and finding clear and actionable solutions to them. Consequently, it is highlighting a year-end opportunity that allows businesses and individuals to address the crisis in rural healthcare with a simple tax credit contribution that costs them nothing.
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Ted Williams, Warren Buffett & a Secret to Your Company’s Community Impact
One of goBeyondProfit's founding members was asked to serve on a panel of CEOs discussing best practices in Community Impact. Panelist Keith Reynolds Jennings kindly agreed to share his insights here for Georgia readers.
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Gas South Named Inaugural Recipient of goBeyondProfit Champion Award
Today Gas South was named the inaugural winner of the goBeyondProfit Champion Award. This honor is given to companies who exhibit exemplary efforts to benefit their community and company by cultivating company culture, deploying company resources and focusing on community empowerment.
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goBeyondProfit’s CEO Forum on Implementing Business Purpose will feature C-Suite Leaders of Georgia Power, Souper Jenny, H.J. Russell & Company, Cox Enterprises and Jackson Healthcare
On Wednesday, October 23, the statewide initiative goBeyondProfit will host a CEO Forum featuring five C-Suite leaders on Implementing Purpose in Your Daily Business. The free event is open to all via Facebook Live, and to members in person. The event will be held at Jackson Healthcare on Wednesday, October 23 from 3:30-5 pm.
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Jennifer Abshire: Maximize Your Philanthropic Dollars through Strategic Giving
Philanthropic giving is an increasingly important aspect of any business model. Consumers research and choose to do business with companies that support causes they believe in. Like any success you find in business, successful philanthropic giving requires strategic planning.
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Picking A Charitable Partner: First Steps to Finding the Best Fit
“How do I evaluate which charities are best for my business to support?” Business leaders ask goBeyondProfit this question often, in their quest to find the best charitable partner. Beyond choosing charities by their proximity, relevance to your business and resonance with staff and customers, we wanted to share a few evaluation insights and resources from national and local experts.
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Highlights from the goBeyondProfit CEO Forum
In Case You Missed It: goBeyondProfit hosted their first ever CEO Forum on April 23rd. Take a moment to watch the highlights of the event which featured a panel with Delta CEO Ed Bastain, AT&T Georgia President Vennesa Harrison, and retired Home Depot CEO Frank Blake.
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goBeyondProfit Launches Precedent-setting Award for Corporate Generosity that Demonstrates Both Community and Company Impacts
goBeyondProfit initiative, a no-cost resource for business leaders interested in evolving their corporate generosity as a business strategy, has announced a first of its kind award for Georgia business leaders and their Georgia’s companies -- the goBeyondProfit Champion.
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Hurricane Season Is Here: Insights into What Georgia Companies Do Best to Help Those in Need
Luckily Hurricane Barry’s flooding wasn’t as catastrophic as it might have been, but hurricane season and tropical disturbances are already keeping meteorologists busy as weather forecasters try to prepare us for potential impact, storm damage and flooding.
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Current Signs of the Times in Corporate Responsibility: A Conversation with Coxe Curry's Ann W. Cramer
The goBeyondProfit team had the privilege to sit with Ann and hear her perspective on trends in Corporate Responsibility. Ann has identified several signs of the time based on the Five Corporate Social Responsibility Trends to Watch in 2019, that are published annually by her friend and colleague Tim McClimon, president of the American Express Foundation.
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Small Businesses Gain Big Wins from Community Involvement
Strapped and under-resourced small businesses might have the very most to gain from community involvement. Authentic outreach can be a powerful way to expand the company’s relationship network, raise business awareness and build loyalty among customers and employees. goBeyondProfit’s Corporate Generosity Research Report cites that 71 percent of Georgia’s employed adults prefer to buy products from companies who are generous to the community.
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Corporate Generosity Research Shows Georgia Businesses are Seen - And Rewarded - As More Generous Than Other States
New research into corporate generosity shows Georgia businesses are seen by working adults in the state as doing well – 10 percentage points better than other states. But the stakes are consistently higher here, too. In every age group, on every metric, Georgia adults are more likely to factor generosity into employment and purchasing preferences than the U.S. average for their age group.
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goBeyondProfit: Practical Tips for Starting Your Company's Community Outreach
Frequently, business leaders reach out to the goBeyondProfit team asking for practical advice about how to begin or get better at this giving back journey we are all attempting. Georgia business leaders understand that charitable outreach offers vital benefits to the community and their business, but what are the basics to getting it right?
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Rick Jackson Shares Why He Founded goBeyondProfit
Rick Jackson, the CEO and Chairman of Jackson Healthcare shares why he launched goBeyondProfit – a fully funded venture for his peers and their companies. He believes that goBeyondProfit offers a tremendous opportunity for business leaders to learn from each other and make an even bigger impact in the communities where they live, work and serve.
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Flexing Georgia's Corporate "Do-Good" Muscles
Do Georgia businesses understand the great mutual value gained from corporate generosity? I wonder this frequently. It’s the reason I felt compelled to join with other Georgia business leaders in the goBeyondProfit initiative, banding together in virtual alignment around the value and importance of finding ways to give back beyond our daily business efforts.
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goBeyondProfit and Georgia CEO Finalizing Corporate Philanthropy Research
goBeyondProfit, a not-for-profit initiative encouraging all Georgia businesses to prioritize community engagement, is conducting statewide corporate trend research in partnership with Georgia CEO. The survey will wrap up this week.
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Juanita Powell Baranco Shares Why She is A Founding Member of goBeyondProfit
Juanita Powell Baranco talks about why she believes every business leader should join in this commitment to strengthen our communities. ”The minute I heard about it, the minute I understood the goals and aspirations of this organization, I signed on immediately. It did not take long because I absolutely believe that every aspect of our economy, every aspect of our society – education, health, you need that business input. You need the thought processes of business. Your voice is absolutely needed.”
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Paul Bowers Discussing Why Georgia Power Believes in Corporate Generosity
Georgia Power’s Paul Bowers shares why he helped launch goBeyondProfit. Imagine the difference we can make when we all come together? Business leaders pledging to empower the generous spirit of employees and meet the needs of customers in our communities.
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In Era Of Government Scarcity, Public-Private Partnerships Bridge Community Needs
Solving problems like poverty, or inequities in housing, education or healthcare, is an expensive undertaking, and the gap between what’s required and what’s actually available, especially from public resource pools, is dramatic and widening.
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The Home Depot Co-founder: Profits are Not the Only Measure of Success
American businesses are giving and doing more than ever before, like the hundreds of companies that have pledged bonuses, raises, new or expanded benefits, or price reductions since December, when Congress retooled the federal tax code for the first time in 30 years. Those responses are tremendous—they could mean a family’s first vacation or provide hope of paying down medical expenses or debt—but understand that business need not rely on unexpected windfalls before realizing the benefits of giving back.
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Eric Tanenblatt: These Georgia Businesses Are Changing How We View Social Responsibility
The spirit of consumption that envelops our nation each year in the days that follow Thanksgiving was punctuated this year by something remarkable, something pointedly not about self-indulgence or flashy gadgets: a “global day of giving” that encouraged and celebrated altruism. The occasion, dubbed “Giving Tuesday” in the mode of our year-end shopping calendar, was said to have raised in excess of $200 million, a significant increase from years prior.