“This reimagined mixed-use destination redefines Lakeshore as a dynamic, pedestrian-friendly community hub tailored to meet the needs of Gainesville, one of Georgia's fastest-growing cities,” said Jesse Shannon, president, partner and chief investment officer at Branch Properties. “By thoughtfully leveraging the mall’s current position within the community, this redevelopment will transform underutilized spaces into a walkable, open-air environment that fosters connection, gathering and spontaneous interaction.”

Originally opened in 1970, Lakeshore Mall has long been a staple in the community, and the mixed-use redevelopment plans to expand that sentiment. Lakeshore’s anchors Dick’s Sporting Goods® and Belk® will remain active throughout the process, and Dick’s Sporting Goods will be relocated on the property. At full buildout, Branch proposes 305,444 square feet of retail space, 652 units of multifamily residential units and 38,200 square feet of outdoor community greenspace. Lakeshore will also have the capacity for a hotel and townhomes in future development. 

“Lakeshore’s position within Gainesville’s booming residential market presents the ideal opportunity for its transformation into a vibrant town center offering premier shopping, dining and entertainment,” continues Shannon. “The redesigned destination will fit seamlessly into the community, meeting the needs of Gainesville’s rapidly growing population. We are grateful for the City's and the community's support as we work toward this vision.”

Lakeshore Mall is currently composed of 492,798 square feet of retail space and is ideally located off of Gainesville’s primary arterial road, Dawsonville Highway. Branch Properties acquired the asset in 2022 and plans to break ground on the redevelopment in late 2026. Franklin Street’s Len Erickson will handle retail leasing in partnership with Branch Properties.

According to the U.S. Census Bureau, the City of Gainesville’s population has grown by nearly 15% since 2020, largely due to the draw of Lake Lanier and migration from Atlanta suburbs. This surging population growth has created increased demand for community space and residential development. Lakeshore’s redevelopment will function as a new town center and expand the city’s retail and residential landscape.