Matt Pruitt, founder and executive director of the Matt Pruitt Agency headquartered in Gainesville, Georgia, is leading a grassroots charity drive to help provide services to families facing a cancer diagnosis. Funds raised during the charity effort will be forwarded to the Thumbs Up Mission, a regional nonprofit that hosts weekend retreats allowing families battling cancer to come together and create positive memories.

“Family is everything, and our firm is committed making sure that all the families in our community have access to the support they need when it matters most,” said Pruitt.

To encourage support from local residents, the Pruitt team is basing donations on referrals received. For every person referred into the Matt Pruitt Agency who receives a complimentary quote on an insurance policy, the Pruitt team will make a $10 donation in that person’s name to the Thumbs Up Mission.