George Berkow Inc., Novare Group and Batson-Cook Development Company have officially broken ground on the residential component of a  $200 million mixed-use, town center development in Lawrenceville, Ga.

Called “SouthLawn,” it will add more than 600 residences, more than 15,000 square feet of retail space and a town green in close proximity to the historic downtown. It will connect City Hall and the Police Station with the increasingly popular Lawrenceville Lawn and create a walkable environment that includes the Lawn as well as the Historic Lawrenceville Square.

"We are pleased to be off and running with SouthLawn, which is the City of Lawrenceville's vision to continue the ‘mixed-use development’ that has been in the making there for almost 200 years,” said George Berkow, President, George Berkow Inc. “The city has been an excellent partner, with its commitment to bring more people into the town core, create walkability and add greenspace.”

"Novare Group is excited to be underway with the multi-family residences at SouthLawn and grateful to be a part of the entire mixed-use community with George Berkow and his team,” said Jim Borders, President, Novare Group. “This project will spark renewed interest in town center living in Lawrenceville.”

Lawrenceville City Manager Chuck Warbington said, “The partnership with these developers has delivered to Lawrenceville a much needed renaissance in the community, executing Council’s vision for a more urban and sustainable activity center in our community. We are excited to be working with Berkow and Novare and look forward to ensuring a strong future for the City.”

The residential development will include urban-style three- and four-story apartments and townhomes, and single-family detached cluster houses.

The multi-family residences will include two offerings: “SouthLawn, Luxury Apartment Residences,” which will be three- and four-story urban apartments along Clayton Street in a town center format with an elevated pool area looking over the entire development, and “Conclave,” a four-story building on a one-acre park with larger residences, enclosed air conditioned corridors, elevators and a private pool, club and fitness area.   

The single-family and townhome component, which is led by George Berkow, Inc., will have over 150 home sites.