Cool Holdings, Inc. (OTCQB: AWSM) (the "Company" or "Cool Holdings") announced the grand opening of its new Simply Mac retail store in Gainesville, Georgia.  This 1,360 square foot official Apple Premier Partner Store is located at 1122 Dawsonville Highway, Unit 400, Gainesville, GA, and will offer the entire suite of Apple products, as well as third party accessories and Simply Mac's signature service and warranty repairs on all product categories by our trained team of Apple-certified technicians.  Simply Mac also offers customer financing and extended warranty coverage on all Apple products.

Commenting on the new Simply Mac store opening, Reinier Voigt, Chief Executive Officer of Cool Holdings, stated: "We are excited about the opening of this new store in Gainesville, known as the 'Poultry Capital of the World,' that is about 55 miles northeast of Atlanta.  The city is home to the University of North Georgia, with enrollment of 19,750 students, and Brenau University, including the private Women's College, with 1,750 students.  Our team of sales professionals and Apple-certified technicians will be able to serve students at these universities, as well as the entire community of Gainesville and the surrounding Lake Lanier communities of Dawsonville, Oakwood and Flowery Branch."

Commenting further, Mr. Voigt stated: "In addition to the Gainesville store, we will be announcing other new stores around the country in the near future as we execute on our strategic plan to expand the Simply Mac footprint in North America.  We are being careful to adhere to our established site selection model that includes criteria for local population, median household income, preferable presence of a major university, distance from the nearest Apple store and minimum projected annual operating income.  In addition, all new locations must be approved in advance by Apple.  We remain committed to our mission to provide our customers with transformational experiences that drive long-term customer loyalty, and to improving our profitability to increase shareholder value."