2024 Southern Company Peach Bowl Challenge Charity Raises $300k, Mike Norvell & Urban Meyer Victorious

Staff Report From Georgia CEO

Thursday, May 2nd, 2024

Florida State head coach Mike Norvell and partner Urban Meyer defeated South Carolina’s Shane Beamer and teammate Houston Nutt in a tournament-record, four-hole playoff to win the 2024 Southern Company Peach Bowl Challenge.

The nation’s premier collegiate coach golf event featured a field of 24 current and former college football coaches, playing in 12 two-man teams, competing for a share of a $300,000 charity purse. The tournament was held today at Reynolds Lake Oconee outside Atlanta and was played in a Two-Man Scramble format with Stableford scoring. Pairings were determined by balancing handicaps between teams.

“It was a game of response. We saw some good, and we saw some bad. We just continued to make the plays necessary. Coach Meyer came through in the clutch and it was just a great round,” said Norvell. “I thought we did a really good job of playing together. Coach Meyer had some big putts in critical moments. The timing of our scoring was critical.”

Norvell and Meyer carded three eagles and three birdies in their round to take home their first-ever Southern Company Peach Bowl Challenge championship. Beamer and Nutt eagled their final hole to force a playoff, but Norvell and Meyer outlasted them over the four extra holes.  This marks Florida State’s second Southern Company Peach Bowl Challenge title after Jimbo Fisher and Terrell Buckley won the event in 2010. 

“I’m a big Seminoles fan today. We played well, and ham and egged it all day,” said Meyer. “Mike can hit the ball 310-320, so every hole we were in position. It was a little bit of a marathon.”

With this year’s $300,000 charity purse, the Southern Company Peach Bowl Challenge also generated an additional $17,840 through a silent auction, as well as $2,850 that was raised by PGA golfer Matt Kuchar. This year’s total of $320,690 has now contributed to a total of $9.7 million in scholarship and charity since 2007, helping make Peach Bowl, Inc. college football’s most charitable bowl organization. Proceeds from the event benefit charitable foundations selected by the coaches.

Norvell has now won a total of $42,500 in the event’s history, while Meyer has taken home $192,500 all-time for his charities.

Final results with Stableford scoring for all teams in the 2024 Southern Company Peach Bowl Challenge:

COACH

CURRENT OR FORMER

FBS SCHOOL(S)

CHARITY

TOTAL WINNINGS

First Place Team – Won in Four-Hole Playoff

Mike Norvell

Florida State

Keep Climbing Family Foundation

$32,500

Urban Meyer

Bowling Green, Utah, Florida, Ohio State

Urban And Shelley Meyer Family Foundation

$32,500

Combined final score: 44

Second Place Team

Shane Beamer

South Carolina

The Beamer Family Foundation

$22,500

Houston Nutt

Boise State, Arkansas, Ole Miss

Chickasaw Foundation

$22,500

Combined final score: 44

Third Place Team - Tie

Hugh Freeze

Auburn

For Others Collective

$16,250

Tom O’Brien

Boston College, NC State

National Medal of Honor Leadership & Education Center

$16,250

Combined final score: 43

Third Place Team - Tie

Kirby Smart

Georgia 

The Kirby Smart Family Foundation

$16,250

Tommy Tuberville

Ole Miss, Auburn, Texas Tech, Cincinnati

Tommy Tuberville Foundation

$16,250

Combined final score: 43

Fifth Place Team

Dave Doeren

NC State 

One Pack Empowered

$12,500

Steve Spurrier

Duke, Florida, South Carolina

HBC Foundation

$12,500

Combined final score: 42

Sixth Place Team - Tie

P.J. Fleck

Minnesota

Row the Boat @ Masonic Children’s Hospital

$10,000

Dan Mullen

Mississippi State, Florida

Mullen Family 36 Foundation

$10,000

Combined final score: 41

Sixth Place Team - Tie

Brent Key

Georgia Tech

Juvenile Diabetes Research Foundation

$10,000

Rick Neuheisel

Colorado, Washington, UCLA

Lord Wedgwood Charity

$10,000

Combined final score: 41

Sixth Place Team - Tie

Pat Narduzzi

Pitt

UPMC Children’s Hospital of Pittsburgh

$10,000

Chan Gailey

Georgia Tech

Fellowship of Christian Athletes- Georgia Region

$10,000

Combined final score: 41

Ninth Place Team - Tie

Eliah Drinkwitz

Mizzou

CarePortal

$5,000

Randy Edsall

Maryland, UConn

Edsall Family Foundation

$5,000

Combined final score: 40

Ninth Place Team - Tie

Dan Lanning

Oregon 

OHSU Foundation- Knight Cancer Institute

$5,000

Jim Grobe

Ohio, Wake Forest, Baylor

Fisher DeBerry Foundation

$5,000

Combined final score: 40

11th Place Team

Jeff Monken

Army 

Lauren’s First and Goal

$5,000

Paul Johnson

Navy, Georgia Tech

Paul and Susan Johnson Family Foundation

$5,000

Combined final score: 38

12th Place Team

Manny Diaz

Duke

Durham Public Schools Foundation

$5,000

Mike Cavan

SMU

Cornerstone Church

$5,000

Combined final score: 37