Buc-ee’s Sues Georgia’s Teddy’s Market Over Beaver Mascot Dispute
Thursday, May 14th, 2026
Buc-ee's is back in court again—this time targeting a small Georgia convenience store over claims that its mascot and branding are getting a little too close to beaver territory.
According to a trademark lawsuit filed May 1 in federal court in Georgia, and obtained by USA Today, Buc-ee’s alleges that Teddy’s Market, a two-location convenience store chain, copied key elements of its branding strategy, including its use of a smiling cartoon animal mascot. The Texas-based travel center giant claims that Teddy’s logo borrows multiple visual details from the Buc-ee’s beaver, including facial features, coloring, and overall presentation.
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